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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Sell Digital Downloads in WooCommerce for Beginners

July 8, 2026 by Etienne Basson
Illustration for how to sell digital downloads in WooCommerce

Selling PDFs, templates, or other digital files through WooCommerce only takes a few settings, but the wrong ones cause broken downloads and unprotected files. Here’s how to set it up properly.

Categories Ecommerce

How to Write a Freelance Invoice That Gets Paid Faster

July 8, 2026 by Etienne Basson
Illustration for how to write a freelance invoice that gets paid faster

Late payments usually start with a confusing invoice. Here’s how to structure a freelance invoice that sets clear terms and gets paid faster.

Categories Freelancing

How to Set Up WooCommerce Security for Beginners

July 8, 2026 by Etienne Basson
How to set up WooCommerce security for beginners

A WooCommerce store handles customer accounts and order data every day, which makes it a bigger target than a basic blog. Here’s how to lock it down properly.

Categories Ecommerce, Website Security

How to Prune Low-Performing Content on Your WordPress Website

July 8, 2026 by Etienne Basson
How to prune low-performing content on your WordPress website

Some old posts quietly hold a site back. Here’s how to find them, decide what to do with each one, and prune your WordPress content without losing rankings.

Categories Content Strategy

How to Set Up WooCommerce Customer Accounts for Beginners

July 7, 2026 by Etienne Basson
How to set up WooCommerce customer accounts for beginners

Set up WooCommerce customer accounts the right way — guest checkout, account creation at checkout, the My Account page, and the password-reset flow customers notice first when it breaks.

Categories Ecommerce

How to Sell Digital Templates and Printables from a WordPress Website

July 7, 2026 by Etienne Basson
How to sell digital templates and printables from a WordPress website

Learn how to sell digital templates and printables directly from your WordPress site — the plugins, payment setup, and instant delivery steps that turn a one-time file into a repeatable income stream.

Categories Website Monetisation

How to Set Up Abandoned Cart Recovery in WooCommerce for Beginners

July 18, 2026July 7, 2026 by Etienne Basson
Shopping cart icon with a green recovery loop arrow representing abandoned cart recovery

Most WooCommerce visitors add an item to their cart and leave without buying. Here’s how to set up automated recovery emails that bring a meaningful share of them back.

Categories Ecommerce

How to Enable HTTP/2 for a Faster WordPress Website

July 7, 2026 by Etienne Basson
Illustration of a central server node connected to five client nodes representing HTTP/2 multiplexed connections

HTTP/2 lets browsers load your WordPress site’s files in parallel over a single connection instead of queuing them one by one. Here’s how to check if it’s already on and turn it on if it isn’t.

Categories WordPress Performance

How to Set Up WooCommerce Analytics and Reports for Beginners

July 6, 2026 by Etienne Basson
Illustration representing setting up WooCommerce analytics and reports for a WordPress store

Set up WooCommerce Analytics, connect it with Google Analytics, and read the reports that actually change pricing, marketing, and product decisions.

Categories Ecommerce

How to Choose a Server Location for Your WordPress Website to Improve Load Speed

July 6, 2026 by Etienne Basson
Illustration representing choosing a server location to improve WordPress website load speed

Where your server physically sits changes load time before a single image or script even downloads. Here is how to check where your visitors are, test your current host, and choose the right data centre.

Categories Web Hosting
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Categories

  • Artificial Intelligence (14)
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  • Website Marketing (21)
  • Website Monetisation (14)
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  • WordPress Maintenance (16)
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  • WordPress Setup (51)

Latest Posts

  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.

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