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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Add Product Filters to WooCommerce for Beginners

July 10, 2026 by Etienne Basson
Dark navy graphic titled How to Add Product Filters to WooCommerce for Beginners with a yellow funnel icon and green filter option dots

Add product filters to your WooCommerce shop so shoppers can narrow results by attribute, price, and rating — covering native filter blocks, plugin alternatives, and setup mistakes to avoid.

Categories Ecommerce

How to Add a Facebook Pixel to a WordPress Website

July 10, 2026 by Etienne Basson
Dark navy graphic titled How to Add a Facebook Pixel to a WordPress Website with a green target and yellow centre-dot tracking icon

Learn how to install the Meta Pixel on your WordPress site so Facebook and Instagram ads can track conversions, optimise delivery, and build accurate custom audiences.

Categories Website Analytics

How to Create a WooCommerce Product Page That Converts for Beginners

July 19, 2026July 10, 2026 by Etienne Basson
Featured image for how to create a WooCommerce product page that converts

Turn a working WooCommerce product page into one that converts, with the specific images, description structure, trust signals, and reviews that actually move buyers to checkout.

Categories Ecommerce

How to Add a Patreon or Support Button to a WordPress Website

July 10, 2026 by Etienne Basson
Featured image for how to add a Patreon or support button to a WordPress website

Set up a Patreon, Ko-fi, or Buy Me a Coffee page and add a support button to your WordPress site to earn direct, recurring backing from your most engaged readers.

Categories Website Monetisation

How to Set Up WooCommerce Subscriptions for Beginners

July 9, 2026 by Etienne Basson
Cycle arrow with a dollar sign representing WooCommerce recurring subscription billing

WooCommerce Subscriptions lets you sell recurring products and services. Here is how to install a subscriptions plugin, confirm gateway support, set up renewal and cancellation behaviour, and test the billing cycle.

Categories Ecommerce

How to Set Up Object Caching in WordPress for Faster Performance

July 9, 2026 by Etienne Basson
Diagram showing object caching layers with a lightning bolt representing faster WordPress performance

Object caching stores database query results in memory so WordPress can skip repeat queries. Here is how to check host support, install a Redis object cache plugin, and verify it is working.

Categories WordPress Performance

How to Set Up WooCommerce Refunds and Returns for Beginners

July 9, 2026 by Etienne Basson
How to set up WooCommerce refunds and returns for beginners

How to set up WooCommerce refunds and returns properly — a clear policy page, manual vs automatic refunds, order statuses, and rules by product type.

Categories Ecommerce

How to Outsource Content Writing for a WordPress Blog

July 9, 2026 by Etienne Basson
How to outsource content writing for a WordPress blog

A practical process for outsourcing WordPress blog writing — briefing freelance writers, agreeing fair rates, reviewing drafts, and publishing them properly in the block editor.

Categories Content Strategy

How to Sell Digital Downloads in WooCommerce for Beginners

July 8, 2026 by Etienne Basson
Illustration for how to sell digital downloads in WooCommerce

Selling PDFs, templates, or other digital files through WooCommerce only takes a few settings, but the wrong ones cause broken downloads and unprotected files. Here’s how to set it up properly.

Categories Ecommerce

How to Write a Freelance Invoice That Gets Paid Faster

July 8, 2026 by Etienne Basson
Illustration for how to write a freelance invoice that gets paid faster

Late payments usually start with a confusing invoice. Here’s how to structure a freelance invoice that sets clear terms and gets paid faster.

Categories Freelancing
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Categories

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Latest Posts

  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.
  • Featured image for how to add upsells and cross-sells in WooCommerce for beginners
    How to Add Upsells and Cross-Sells in WooCommerce for BeginnersJuly 19, 2026
    Learn how to use WooCommerce's built-in Upsells and Cross-sells fields to show better alternatives on the product page and complementary add-ons in the cart — no plugin required.
  • Featured image for how to optimize the WordPress Heartbeat API to reduce server load
    How to Optimize the WordPress Heartbeat API to Reduce Server LoadJuly 19, 2026
    Learn how to tune WordPress's Heartbeat API to cut unnecessary admin-ajax.php requests, reduce server CPU load, and speed up the dashboard — without breaking autosave or post locking.

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