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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Set Up WooCommerce Product Categories and Tags for Beginners

July 20, 2026 by Etienne Basson
How to set up WooCommerce product categories and tags for beginners

A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store’s navigation into a mess.

Categories Ecommerce

How to Manage Guest Contributors for a WordPress Blog

July 20, 2026 by Etienne Basson
How to manage guest contributors for a WordPress blog

A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.

Categories Content Strategy

How to Create Product Bundles in WooCommerce for Beginners

July 19, 2026 by Etienne Basson
Illustration of grouped product boxes representing a WooCommerce product bundle

WooCommerce doesn’t bundle products with combined pricing out of the box. Here’s how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.

Categories Ecommerce

How to Sell a WordPress Website for the Best Price

July 19, 2026 by Etienne Basson
Illustration of a price tag with a dollar sign, representing selling a WordPress website

Selling a WordPress website means more than agreeing a number with a buyer. Here’s how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.

Categories Website Monetisation

How to Add Upsells and Cross-Sells in WooCommerce for Beginners

July 19, 2026 by Etienne Basson
Featured image for how to add upsells and cross-sells in WooCommerce for beginners

Learn how to use WooCommerce’s built-in Upsells and Cross-sells fields to show better alternatives on the product page and complementary add-ons in the cart — no plugin required.

Categories Ecommerce

How to Optimize the WordPress Heartbeat API to Reduce Server Load

July 19, 2026 by Etienne Basson
Featured image for how to optimize the WordPress Heartbeat API to reduce server load

Learn how to tune WordPress’s Heartbeat API to cut unnecessary admin-ajax.php requests, reduce server CPU load, and speed up the dashboard — without breaking autosave or post locking.

Categories WordPress Performance

How to Customize the WooCommerce Cart Page for Beginners

July 18, 2026 by Etienne Basson
Illustration for how to customize the WooCommerce cart page

The default WooCommerce cart page rarely matches the rest of your store. Here’s how to customize it with blocks or CSS, add cross-sells, and cut cart abandonment.

Categories Ecommerce

How to Recover a WordPress Website After a Security Breach

July 18, 2026 by Etienne Basson
Illustration for how to recover a WordPress website after a security breach

Find out your WordPress site has been hacked? Here’s the exact order of steps to isolate, clean, and recover it without leaving a backdoor behind.

Categories Website Security

How to Use UTM Tracking in WordPress for Marketing Campaigns

July 18, 2026 by Etienne Basson
Illustration of an ascending campaign tracking chart representing UTM tagging for WordPress marketing campaigns

How to tag campaign links with UTM parameters so Google Analytics 4 reports show exactly which email, social post, or ad drove your traffic.

Categories Website Analytics, Website Marketing

How to Use Icons Effectively in WordPress Website Design

July 18, 2026 by Etienne Basson
Illustration representing consistent icon use in WordPress website design, with search, cart, menu, and favourite icons

A clear, practical guide to choosing one icon set, keeping visual weight consistent, sizing icons correctly, and handling accessibility for icon-only buttons in WordPress.

Categories Website Design
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Latest Posts

  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.
  • Featured image for how to add upsells and cross-sells in WooCommerce for beginners
    How to Add Upsells and Cross-Sells in WooCommerce for BeginnersJuly 19, 2026
    Learn how to use WooCommerce's built-in Upsells and Cross-sells fields to show better alternatives on the product page and complementary add-ons in the cart — no plugin required.
  • Featured image for how to optimize the WordPress Heartbeat API to reduce server load
    How to Optimize the WordPress Heartbeat API to Reduce Server LoadJuly 19, 2026
    Learn how to tune WordPress's Heartbeat API to cut unnecessary admin-ajax.php requests, reduce server CPU load, and speed up the dashboard — without breaking autosave or post locking.
  • Illustration for how to customize the WooCommerce cart page
    How to Customize the WooCommerce Cart Page for BeginnersJuly 18, 2026
    The default WooCommerce cart page rarely matches the rest of your store. Here's how to customize it with blocks or CSS, add cross-sells, and cut cart abandonment.
  • Illustration for how to recover a WordPress website after a security breach
    How to Recover a WordPress Website After a Security BreachJuly 18, 2026
    Find out your WordPress site has been hacked? Here's the exact order of steps to isolate, clean, and recover it without leaving a backdoor behind.
  • Illustration of an ascending campaign tracking chart representing UTM tagging for WordPress marketing campaigns
    How to Use UTM Tracking in WordPress for Marketing CampaignsJuly 18, 2026
    How to tag campaign links with UTM parameters so Google Analytics 4 reports show exactly which email, social post, or ad drove your traffic.
  • Illustration representing consistent icon use in WordPress website design, with search, cart, menu, and favourite icons
    How to Use Icons Effectively in WordPress Website DesignJuly 18, 2026
    A clear, practical guide to choosing one icon set, keeping visual weight consistent, sizing icons correctly, and handling accessibility for icon-only buttons in WordPress.

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