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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Customize the WooCommerce Cart Page for Beginners

July 18, 2026 by Etienne Basson
Illustration for how to customize the WooCommerce cart page

The default WooCommerce cart page rarely matches the rest of your store. Here’s how to customize it with blocks or CSS, add cross-sells, and cut cart abandonment.

Categories Ecommerce

How to Recover a WordPress Website After a Security Breach

July 18, 2026 by Etienne Basson
Illustration for how to recover a WordPress website after a security breach

Find out your WordPress site has been hacked? Here’s the exact order of steps to isolate, clean, and recover it without leaving a backdoor behind.

Categories Website Security

How to Use UTM Tracking in WordPress for Marketing Campaigns

July 18, 2026 by Etienne Basson
Illustration of an ascending campaign tracking chart representing UTM tagging for WordPress marketing campaigns

How to tag campaign links with UTM parameters so Google Analytics 4 reports show exactly which email, social post, or ad drove your traffic.

Categories Website Analytics, Website Marketing

How to Use Icons Effectively in WordPress Website Design

July 18, 2026 by Etienne Basson
Illustration representing consistent icon use in WordPress website design, with search, cart, menu, and favourite icons

A clear, practical guide to choosing one icon set, keeping visual weight consistent, sizing icons correctly, and handling accessibility for icon-only buttons in WordPress.

Categories Website Design

How to Create Case Studies in WordPress for Beginners

July 17, 2026 by Etienne Basson
Document icon with a green upward growth arrow badge representing a WordPress case study page

A case study proves a claim a testimonial can only assert. Here’s how to structure a real client project into a WordPress page that shows the problem, the work, and the measurable result.

Categories Website Marketing

How to Use AI for Voice Search Optimisation on Your WordPress Website

July 17, 2026 by Etienne Basson
Microphone icon with sound waves representing AI voice search optimisation for a WordPress website

Use AI tools to find the questions people actually ask out loud, then reshape your WordPress content so voice assistants can read a clean, direct answer straight from your page.

Categories Artificial Intelligence

How to Add an Exit-Intent Popup in WordPress for Beginners

July 17, 2026 by Etienne Basson
Browser window with a cursor exiting toward the top edge and a green exit-intent popup appearing, representing how to add an exit-intent popup in WordPress

An exit-intent popup catches visitors right before they leave your site. Here’s how to set one up in WordPress with a focused offer that recovers otherwise-lost traffic.

Categories Website Marketing

How to Handle Difficult Clients as a Freelancer

July 17, 2026 by Etienne Basson
Two people icons with a tension zigzag between them, representing how to handle a difficult client as a freelancer

Difficult clients aren’t a sign you’re doing something wrong — they’re a normal part of freelance work. Here’s how to identify the pattern, set boundaries in writing, and know when to walk away.

Categories Freelancing

How to Create a Customer Avatar for Your Website

July 16, 2026 by Etienne Basson
Person silhouette inside a focus ring representing a defined customer avatar

A customer avatar is a short, practical profile of who your website is built for. Here is how to build one from real traffic, keyword research, and competitor pages.

Categories Website Marketing

How to Set Up Domain Privacy Protection for Your WordPress Website

July 16, 2026 by Etienne Basson
Shield with a lock icon representing domain privacy protection for a WordPress website

Domain privacy protection hides your personal contact details from the public WHOIS record. Here is how to check it, enable it, and verify it took effect.

Categories Web Hosting
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Categories

  • Artificial Intelligence (13)
  • Content Strategy (14)
  • Ecommerce (27)
  • Freelancing (13)
  • SEO (40)
  • Web Hosting (14)
  • Website Analytics (14)
  • Website Design (14)
  • Website Marketing (21)
  • Website Monetisation (14)
  • Website Security (14)
  • Website Structure (24)
  • WordPress Maintenance (16)
  • WordPress Performance (14)
  • WordPress Setup (51)

Latest Posts

  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.
  • Featured image for how to add upsells and cross-sells in WooCommerce for beginners
    How to Add Upsells and Cross-Sells in WooCommerce for BeginnersJuly 19, 2026
    Learn how to use WooCommerce's built-in Upsells and Cross-sells fields to show better alternatives on the product page and complementary add-ons in the cart — no plugin required.
  • Featured image for how to optimize the WordPress Heartbeat API to reduce server load
    How to Optimize the WordPress Heartbeat API to Reduce Server LoadJuly 19, 2026
    Learn how to tune WordPress's Heartbeat API to cut unnecessary admin-ajax.php requests, reduce server CPU load, and speed up the dashboard — without breaking autosave or post locking.

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