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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Add Google Tag Manager to WordPress for Beginners

May 20, 2026May 19, 2026 by Etienne Basson
How to Add Google Tag Manager to WordPress for Beginners

Learn how to add Google Tag Manager to WordPress, connect tracking tools, publish tags safely, and manage website scripts without editing your theme.

Categories SEO

How to Add an Author Bio Box in WordPress for SEO and Trust

May 19, 2026 by Etienne Basson
How to Add an Author Bio Box in WordPress for SEO and Trust

Learn how to add an author bio box in WordPress to improve trust, show expertise, support SEO, and help readers understand who created your content.

Categories SEO

How to Create a Website Conversion Audit in WordPress for Beginners

May 19, 2026 by Etienne Basson
How to Create a Website Conversion Audit in WordPress for Beginners

Learn how to audit your WordPress website for conversions by reviewing calls to action, forms, landing pages, lead magnets, tracking, and user flow.

Categories Website Marketing

How to Monitor WordPress Uptime for a New Website

May 19, 2026 by Etienne Basson
How to Monitor WordPress Uptime for a New Website

Learn how to monitor WordPress uptime, receive downtime alerts, check hosting reliability, and respond quickly when your website goes offline.

Categories WordPress Setup

How to Create a Website Backup Schedule in WordPress

May 19, 2026 by Etienne Basson
How to Create a Website Backup Schedule in WordPress

Learn how to create a practical WordPress backup schedule, choose what to back up, set backup frequency, store copies safely, and test restores.

Categories WordPress Setup

How to Set Up WooCommerce Product Categories and Tags for Beginners

May 19, 2026 by Etienne Basson
How to Set Up WooCommerce Product Categories and Tags for Beginners

Learn how to organize WooCommerce products with categories and tags, improve shop navigation, support product filters, and create a better store structure.

Categories Ecommerce

How to Create Product Bundles in WooCommerce for Beginners

May 19, 2026 by Etienne Basson
How to Create Product Bundles in WooCommerce for Beginners

Learn how to create product bundles in WooCommerce, choose bundle types, price grouped offers, improve product pages, and increase average order value.

Categories Ecommerce

How to Add Upsells and Cross-Sells in WooCommerce for Beginners

May 19, 2026 by Etienne Basson
How to Add Upsells and Cross-Sells in WooCommerce for Beginners

Learn how to add WooCommerce upsells and cross-sells to product pages and carts so you can increase order value without complicating your store.

Categories Ecommerce

How to Customize the WooCommerce Cart Page for Beginners

May 18, 2026 by Etienne Basson
How to Customize the WooCommerce Cart Page for Beginners

Learn how to customize the WooCommerce cart page in WordPress, improve the cart layout, reduce friction, add helpful messages, and guide shoppers toward checkout.

Categories Ecommerce

How to Use UTM Tracking in WordPress for Marketing Campaigns

May 17, 2026 by Etienne Basson
How to Use UTM Tracking in WordPress for Marketing Campaigns

Learn how to use UTM tracking in WordPress to measure traffic from emails, social media, ads, and campaigns so you can understand what brings visitors and leads.

Categories Website Marketing
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Categories

  • Ecommerce (26)
  • SEO (37)
  • Website Design (13)
  • Website Marketing (19)
  • Website Structure (21)
  • WordPress Setup (47)

Latest Posts

  • How to Create a Content Upgrade in WordPress for Beginners
    How to Create a Content Upgrade in WordPress for BeginnersJune 1, 2026
    Learn how to create a content upgrade in WordPress to turn blog readers into email subscribers using targeted bonuses, forms, and follow-up emails.
  • How to Create a Website Brand Voice Guide for Your WordPress Content
    How to Create a Website Brand Voice Guide for Your WordPress ContentMay 31, 2026
    Learn how to create a simple brand voice guide for your WordPress website so your pages, blog posts, emails, and marketing content stay clear, consistent, and professional.
  • How to Design a Blog Post Template in WordPress for Better Readability
    How to Design a Blog Post Template in WordPress for Better ReadabilityMay 31, 2026
    Learn how to design a clear WordPress blog post template with headings, spacing, featured images, author sections, calls to action, and related posts.
  • How to Choose a WordPress Page Builder for Your Website
    How to Choose a WordPress Page Builder for Your WebsiteMay 23, 2026
    Learn how to choose the right WordPress page builder for your website, including ease of use, speed, design control, theme compatibility, and long-term maintenance.
  • How to Scan WordPress for Malware and Clean a Hacked Website
    How to Scan WordPress for Malware and Clean a Hacked WebsiteMay 23, 2026
    Learn how to scan a WordPress website for malware, identify signs of a hack, clean infected files, restore backups, and improve security after recovery.
  • How to Use Noindex in WordPress Without Hurting Your SEO
    How to Use Noindex in WordPress Without Hurting Your SEOMay 23, 2026
    Learn when to use noindex in WordPress, which pages should not appear in Google, and how to avoid common indexing mistakes that hurt SEO.
  • How to Add Canonical URLs in WordPress for Better SEO
    How to Add Canonical URLs in WordPress for Better SEOMay 23, 2026
    Learn what canonical URLs are, why they matter for WordPress SEO, and how to set them correctly to avoid duplicate content and indexing problems.
  • How to Set Up SPF, DKIM, and DMARC for Your Website Email
    How to Set Up SPF, DKIM, and DMARC for Your Website EmailMay 22, 2026
    Learn how to set up SPF, DKIM, and DMARC for your website email so contact forms, newsletters, and business emails are more likely to reach inboxes.
  • How to Do Competitor Research for a New Website
    How to Do Competitor Research for a New WebsiteMay 22, 2026
    Learn how to research competing websites before creating content, choosing keywords, planning pages, and improving your WordPress SEO strategy.
  • How to Update Old Blog Posts in WordPress for Better SEO
    How to Update Old Blog Posts in WordPress for Better SEOMay 22, 2026
    Learn how to refresh old WordPress blog posts, improve outdated content, update SEO titles, add internal links, and keep articles useful for search traffic.

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