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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to A/B Test Landing Pages in WordPress for Beginners

July 15, 2026 by Etienne Basson
Two page mockups side by side splitting from one path, with the winning variant highlighted in green with a checkmark, representing A/B testing

Learn how to A/B test WordPress landing pages properly — from choosing one element to test at a time, to setting up traffic splitting and reading results with statistical confidence.

Categories Website Marketing

How to Fix a WordPress Database Connection Error

July 15, 2026 by Etienne Basson
Illustration of a database cylinder with a broken yellow connection line, representing a WordPress database connection error

Seeing “Error establishing a database connection” on your WordPress site? Here’s how to check your wp-config.php credentials, confirm the database server is running, and repair the database if needed.

Categories WordPress Maintenance

How to Segment Email Subscribers in WordPress for Beginners

July 15, 2026 by Etienne Basson
Three tiers of subscriber icons in a rounded container representing segmented email lists in WordPress

Sending the same email to your whole list wastes opens and clicks you could have earned. Here’s how to split your WordPress subscribers into groups that actually get relevant emails.

Categories Website Marketing

How to Build a Custom Looker Studio Dashboard for WordPress Website Data

July 15, 2026 by Etienne Basson
Looker Studio dashboard icon showing a bar chart and trend line representing WordPress website analytics data

Turn scattered GA4 and Search Console numbers into one clear Looker Studio dashboard you can actually check in thirty seconds, without digging through reports every time.

Categories Website Analytics

How to Create a Simple CRM System in WordPress for Beginners

July 14, 2026 by Etienne Basson
Simple CRM system contact card icon for WordPress

You don’t need a dedicated CRM subscription to stop losing track of leads. Here’s how to set up a simple CRM inside WordPress using a lightweight plugin connected to your existing forms.

Categories Website Marketing

How to Choose a Display Ad Network Beyond AdSense for Your WordPress Website

July 14, 2026 by Etienne Basson
How to choose a display ad network beyond AdSense for WordPress

AdSense isn’t the only way to run display ads on a WordPress site. Here’s when Mediavine, Raptive, or Ezoic will out-earn it, and how to apply and switch without losing revenue.

Categories Website Monetisation

How to Create a Tripwire Offer in WordPress for Beginners

July 14, 2026 by Etienne Basson
Illustration of a price tag with a dollar sign and an arrow pointing to a shopping cart, representing a tripwire offer in WordPress

Learn how to build a tripwire offer in WordPress — a low-cost product shown right after signup — to turn new email subscribers into first-time customers.

Categories Website Marketing

How to Batch Content Creation for Your WordPress Blog to Save Time

July 14, 2026 by Etienne Basson
Illustration of stacked documents with a clock, representing batch content creation to save time in WordPress

Learn how to batch content creation in WordPress — grouping research, drafting, editing, and scheduling into focused sessions — to publish more consistently with less burnout.

Categories Content Strategy

How to Create a Resource Library in WordPress for Lead Generation

July 18, 2026July 13, 2026 by Etienne Basson
A folder with organised documents illustrating a WordPress resource library

Learn how to build a resource library in WordPress that organises your downloads and guides in one place and turns browsing visitors into email subscribers.

Categories Website Marketing

How to Fix Cumulative Layout Shift in WordPress

July 13, 2026 by Etienne Basson
Diagram showing a page element shifting from its original dashed position down to a new solid position, illustrating cumulative layout shift

Learn why WordPress pages jump around while loading and how to fix Cumulative Layout Shift by reserving space for images, ads, embeds, and web fonts.

Categories WordPress Performance
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Categories

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Latest Posts

  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.
  • Featured image for how to add upsells and cross-sells in WooCommerce for beginners
    How to Add Upsells and Cross-Sells in WooCommerce for BeginnersJuly 19, 2026
    Learn how to use WooCommerce's built-in Upsells and Cross-sells fields to show better alternatives on the product page and complementary add-ons in the cart — no plugin required.
  • Featured image for how to optimize the WordPress Heartbeat API to reduce server load
    How to Optimize the WordPress Heartbeat API to Reduce Server LoadJuly 19, 2026
    Learn how to tune WordPress's Heartbeat API to cut unnecessary admin-ajax.php requests, reduce server CPU load, and speed up the dashboard — without breaking autosave or post locking.

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