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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Create a Sales Page in WordPress for Beginners

July 14, 2026July 13, 2026 by Etienne Basson
Illustration for how to create a sales page in WordPress

A sales page has one job: get the reader to buy. Here’s how to build one in WordPress that’s structured to convert, not just look good.

Categories Website Marketing

How to Set Up Two-Factor Authentication in WordPress

July 13, 2026 by Etienne Basson
Illustration for how to set up two-factor authentication in WordPress

A stolen or guessed password is often all it takes to break into a WordPress site. Here’s how to add two-factor authentication so a password alone is never enough.

Categories Website Security

How to Create a Welcome Email Sequence in WordPress for Beginners

July 15, 2026July 12, 2026 by Etienne Basson
Illustration of an automated welcome email sequence with an envelope and automation loop icon

Set up a simple automated welcome email sequence in WordPress that introduces your business, delivers on your signup promise, and builds trust with new subscribers from the first email.

Categories Website Marketing

How to Set Your Freelance Rates: Hourly vs Project-Based Pricing

July 12, 2026 by Etienne Basson
Illustration comparing hourly and project-based freelance pricing with a balance scale icon

Learn when to bill hourly versus quote a project fee as a freelance web designer, with a step-by-step process for setting rates that protect your income.

Categories Freelancing

How to Create a Thank You Page in WordPress for Beginners

July 12, 2026July 12, 2026 by Etienne Basson
Illustration for an article about creating a thank you page in WordPress

A thank you page confirms the action worked, guides the visitor to a next step, and gives you a reliable URL to track conversions against. Here’s how to set one up properly in WordPress.

Categories Website Marketing

How to Use AI to Write Alt Text for WordPress Images

July 12, 2026 by Etienne Basson
Illustration for an article about using AI to write alt text for WordPress images

AI can draft alt text for every image in your WordPress media library in seconds — but the output needs a careful edit before it’s ready to publish. Here’s a practical workflow for using AI to speed up accessible, accurate image descriptions.

Categories Artificial Intelligence, SEO

How to Create a Lead Capture Funnel in WordPress for Beginners

July 17, 2026July 11, 2026 by Etienne Basson
How to Create a Lead Capture Funnel in WordPress for Beginners

Build a WordPress lead capture funnel step by step: a lead magnet, landing page, signup form, thank you page, follow-up emails, and conversion tracking.

Categories Website Marketing

How to Set Up SSH Access to Your WordPress Hosting

July 11, 2026 by Etienne Basson
How to Set Up SSH Access to Your WordPress Hosting

Learn how to enable SSH on your WordPress hosting account, generate an SSH key pair, and use command-line access for faster file management and WP-CLI.

Categories Web Hosting

How to Create a Lead Magnet in WordPress for Beginners

July 12, 2026July 11, 2026 by Etienne Basson
Featured image for how to create a lead magnet in WordPress for beginners

A lead magnet turns one-time visitors into email subscribers. Here’s how to pick a topic, create the resource, and set up automatic delivery in WordPress.

Categories Website Marketing

How to Monitor WordPress Error Logs for Early Problem Detection

July 11, 2026 by Etienne Basson
Featured image for how to monitor WordPress error logs for early problem detection

WordPress errors pile up quietly before they become visible failures. Here’s how to turn on the built-in debug log, read it correctly, and catch problems early.

Categories WordPress Maintenance
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Categories

  • Artificial Intelligence (13)
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  • WordPress Maintenance (16)
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  • WordPress Setup (51)

Latest Posts

  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.
  • Featured image for how to add upsells and cross-sells in WooCommerce for beginners
    How to Add Upsells and Cross-Sells in WooCommerce for BeginnersJuly 19, 2026
    Learn how to use WooCommerce's built-in Upsells and Cross-sells fields to show better alternatives on the product page and complementary add-ons in the cart — no plugin required.
  • Featured image for how to optimize the WordPress Heartbeat API to reduce server load
    How to Optimize the WordPress Heartbeat API to Reduce Server LoadJuly 19, 2026
    Learn how to tune WordPress's Heartbeat API to cut unnecessary admin-ajax.php requests, reduce server CPU load, and speed up the dashboard — without breaking autosave or post locking.

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