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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Optimize Images for SEO in WordPress

July 12, 2026June 13, 2026 by Etienne Basson
How to optimize images for SEO in WordPress — filenames, alt text, compression and speed

Image SEO in WordPress means getting filenames, alt text, compression, file formats, and image sizing right before and after upload. This guide covers every practical step — from renaming files to enabling lazy loading — with no plugins required for most of it.

Categories SEO, WordPress Performance

How to Enable Lazy Loading in WordPress for Faster Page Load Speed

June 14, 2026June 13, 2026 by Etienne Basson
How to enable lazy loading in WordPress for faster page load speed

Lazy loading delays the loading of images and iframes until they enter the viewport, reducing initial page load time and improving Core Web Vitals scores. This guide explains how WordPress handles lazy loading natively, what isn’t covered by default, and how to extend it using a caching plugin or the Performance Lab plugin.

Categories WordPress Performance

How to Write an SEO-Friendly Blog Post for a New WordPress Website

July 5, 2026June 13, 2026 by Etienne Basson
How to write an SEO-friendly blog post for WordPress

Writing an SEO-friendly blog post comes down to targeting one keyword, matching search intent, and structuring your content so readers and search engines can both follow it. This guide covers the full process from keyword selection through to publishing.

Categories SEO

Shared Hosting vs VPS vs Managed WordPress: Which Should You Choose?

June 28, 2026June 13, 2026 by Etienne Basson
Shared hosting vs VPS vs managed WordPress hosting comparison

Choosing the wrong hosting type is one of the most common mistakes new WordPress site owners make. This guide breaks down shared hosting, VPS, and managed WordPress hosting — what each one actually means, who it suits, and when it makes sense to upgrade.

Categories Web Hosting

How to Build an Internal Linking Strategy for a New WordPress Website

July 5, 2026June 13, 2026 by Etienne Basson
Network diagram illustrating internal linking strategy for a WordPress website

A practical guide to building an internal linking strategy for a WordPress website. Covers priority pages, topic clusters, anchor text, click depth, and how to keep content properly connected as your site grows.

Categories SEO, Website Structure

How to Add HTTP Security Headers in WordPress (Without a Plugin)

June 12, 2026 by Etienne Basson
How to add HTTP security headers in WordPress without a plugin

HTTP security headers protect your WordPress website from common browser-based attacks including clickjacking, cross-site scripting, and MIME sniffing. This guide explains what each header does and how to add them using your .htaccess file or functions.php — no plugin required.

Categories Website Security

How to Organize WordPress Categories and Tags for SEO and Usability

June 18, 2026June 12, 2026 by Etienne Basson
WordPress category folder and tag label icons illustrating how to organise categories and tags for SEO and usability

Use categories to group WordPress content into broad, stable topic areas and tags to describe specifics within posts. A practical guide to setting up and maintaining a clean taxonomy structure for SEO and usability.

Categories Website Structure

How to Create a Topic Cluster Strategy for Your WordPress Website

July 1, 2026June 12, 2026 by Etienne Basson
Diagram showing a pillar page connected to multiple cluster posts in a topic cluster strategy for WordPress

A topic cluster strategy groups your content around pillar pages and supporting posts to build topical authority and improve SEO. Here is how to plan and implement one on your WordPress site.

Categories Content Strategy

How to Do Keyword Research for a New Website (Beginner Guide)

June 15, 2026June 12, 2026 by Etienne Basson
How to do keyword research for a new website — beginner guide

Keyword research tells you what people are actually searching for so your content can be found. This guide covers how to do it for a new WordPress website using free methods and tools.

Categories SEO

How to Set Up a Freelance Web Design Website to Win Clients

June 15, 2026June 12, 2026 by Etienne Basson
How to set up a freelance web design website in WordPress to win clients

A freelance web design website needs more than a portfolio. It needs clear positioning, a focused services page, and a contact flow that converts visitors into enquiries. Here’s how to set one up in WordPress.

Categories Freelancing
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Categories

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Latest Posts

  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.

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