Step-by-Step Guides to Building and Growing Your Website
Ecommerce covers building and running an online store in WooCommerce — initial setup (products, payments, shipping, tax), and the ongoing work that follows: checkout and cart customisation, product pages, subscriptions, coupons, reviews, inventory, and recovering abandoned carts.
Most of this is written for owners configuring their own store, not developers building something custom. The focus stays on changes that actually affect conversion and day-to-day running, past just clicking through the setup wizard.
WooCommerce 10.7 quietly turned off the automatic patch between the old and new order tables. What HPOS actually is, how to check which mode a store is running, and what to verify before migrating.
A genuine cost comparison between WooCommerce and Shopify, priced at a real order volume from each platform’s own current pricing pages — hosting, payment processing, apps and extensions, payment-processor lock-in, data ownership, and which real business situations actually favor each one.
A practical guide to WooCommerce SEO — clean permalinks, product titles, category structure, schema markup, and the duplicate-content and out-of-stock issues that quietly cost stores their rankings.
Categories are your store’s structure, tags are descriptive labels — the technical reason they behave so differently in WooCommerce, and how to avoid the mess a growing catalog usually turns into.
WooCommerce doesn’t bundle products with combined pricing out of the box. Here’s how to set up real product bundles — a free plugin vs the official €70/year extension, fixed or flexible pricing, and stock behaviour that actually holds up.
You’ll see “35% of Amazon’s revenue comes from recommendations” quoted everywhere as justification for upsells — Amazon has never actually confirmed that number, and it’s worth knowing that before repeating it, plus how to check whether your own upsells are working.
Customizing the WooCommerce cart page using the Cart block or CSS, backed by real cart-abandonment data (70% average, 86% on mobile) showing exactly which fixes matter most.
Filter combinations create real SEO risk if left unmanaged — Google’s own guidance says most filtered URLs should be blocked in robots.txt, not just noindexed, and the two directives can’t be combined on the same URL without breaking each other.
Mobile drives 70-76% of product-page traffic but has historically converted worse than desktop — the gap is narrowing specifically because of one-tap payment methods, which is the one concrete fix most “optimize your product page” advice never actually names.
WooCommerce doesn’t handle recurring billing natively. Here’s what the official WooCommerce Subscriptions extension actually costs, what the free alternatives really offer, and how to set up renewal and cancellation behaviour properly.