Website Analytics

This section covers how to set up and use analytics tools to understand what is happening on your WordPress website and make better decisions based on that data.

Topics include installing and configuring Google Analytics and Google Search Console, setting up conversion tracking, using heatmaps and session recording tools, interpreting traffic data, identifying underperforming pages, and using UTM parameters to track the results of marketing campaigns.

Analytics is only useful if you know what to look for. The guides here focus on the metrics and reports that actually help you improve your website — without getting lost in dashboards full of numbers that don’t connect to anything actionable.

How to Set Up Google Analytics 4 in WordPress Without a Plugin

June 11, 2026June 11, 2026 by Etienne Basson

How to set up Google Analytics 4 in WordPress without a plugin

Most guides for adding Google Analytics 4 to WordPress rely on a plugin. This guide shows how to add GA4 directly using the gtag.js code snippet — no plugin required, full control over implementation.

How to Back Up a WordPress Website (And Restore It If Something Breaks)June 11, 2026
A WordPress site backup has two parts: the database and the files. This guide shows how to set up automated backups with UpdraftPlus, where to store them, and how to restore your site if something breaks.
How to Set Up Google Analytics 4 in WordPress Without a PluginJune 11, 2026
Most guides for adding Google Analytics 4 to WordPress rely on a plugin. This guide shows how to add GA4 directly using the gtag.js code snippet — no plugin required, full control over implementation.
WordPress Settings Explained: What to Configure Right After InstallationJune 11, 2026
The six WordPress settings screens to configure right after installation — permalinks, reading, discussion, general, media, and privacy — and why the order matters.
How to Use AI Tools to Build a WordPress Website FasterJune 11, 2026
A practical guide to the AI tools that speed up WordPress website building — from writing content and generating images to planning site structure and writing code snippets.
How to Create a Navigation Menu in WordPressJune 11, 2026
How to create a WordPress navigation menu in a classic or block theme — including how to add pages, set dropdown sub-menus, assign locations, and avoid the most common setup mistakes.
How to Add a Custom Font to WordPress (Without Slowing Your Site)June 11, 2026
How to load Google Fonts or self-host custom fonts in WordPress without a plugin, and how to apply them to headings and body text via CSS.
How to Create a Homepage in WordPress (And Set Your Blog Page)June 11, 2026
WordPress shows your latest posts on the front page by default. This guide covers how to create a custom homepage, set it as the static front page in Settings → Reading, and assign a separate blog page for your posts.
How to Add Custom CSS in WordPress (Without a Plugin)June 11, 2026
WordPress includes a built-in way to add custom CSS through the Customizer, but there are faster and more reliable methods depending on how your site is set up. This guide covers every option — from the Customizer to child themes to functions.php — so you can choose the right approach for your site.
How to Improve WordPress Speed and Mobile Performance for a New WebsiteJune 11, 2026
A slow WordPress site costs visitors and search rankings. This guide covers the practical steps to improve WordPress speed and mobile performance — caching, image optimisation, minification, CDN setup, and the common mistakes that undo the gains.
How to Set Up a CDN for WordPress to Speed Up Your WebsiteJune 11, 2026
A CDN (Content Delivery Network) serves your WordPress site's static files from servers close to each visitor, cutting load times significantly. This guide covers what a CDN does, which options work best for WordPress, and how to connect one to your site in a few steps.