Etienne Basson – Page 32 – Veravix

How to Use Google Search Console to Find New Blog Post Ideas

August 7, 2026October 16, 2025 by Etienne Basson

A lightbulb, symbolizing new blog post ideas surfaced from Search Console data

Learn how to use Google Search Console to find keyword opportunities, improve existing content, and plan new blog posts based on real search data.

How to Check If Your WordPress Website Is Indexed by Google

August 6, 2026October 15, 2025 by Etienne Basson

Magnifying glass with a checkmark, symbolizing verifying a page's Google indexing status

A site can look completely finished while being invisible to Google — the site: search shortcut, what Search Console’s URL Inspection actually tells you, and the WordPress settings that quietly block indexing.

How to Use White Space in WordPress Website Design for Better Readability

August 6, 2026October 14, 2025 by Etienne Basson

Card layout showing text lines with generous, uneven white space between them

Better spacing usually fixes a crowded WordPress site faster than any new design element — including the actual WCAG spacing spec worth designing against, and an honest look at the widely-repeated “20% comprehension boost” white-space statistic that turns out to be misattributed.

Dark Mode for WordPress: Plugin, Custom CSS, or Skip It?August 26, 2026
“Add dark mode” is really three different technical decisions. Here's how to pick the right one — pure CSS, plugin, or a hand-built toggle — and the classic-theme constraint most guides skip.
How to Tell If an AI’s Answer Is Actually GoodAugust 25, 2026
Two people get the same AI-drafted market analysis back. One skims it, likes the confident tone, and pastes it straight into a client deck. The other reads the same paragraph and stops on one sentence: a growth statistic that sounds plausible but doesn’t match anything they’ve seen elsewhere, phrased with exactly the same confidence as ... Read more
How to Write AI Prompts That Actually WorkAugust 24, 2026
Two people ask Claude to write a product description for the same pair of running shoes. One gets three flat, generic sentences that read like they came from a thousand other listings. The other gets a specific, punchy paragraph that mentions the exact cushioning technology, calls out who the shoe is wrong for, and matches ... Read more
ccTLD, Subdomain, or Subdirectory? A Content Localization Strategy FrameworkAugust 23, 2026
A SaaS founder I worked with pulled up her analytics mid-call and pointed at the country breakdown: eighteen percent of last month’s traffic was coming from Germany, Brazil, and France, and none of it was converting anywhere near as well as her US and UK segments. Her question was simple — should we translate the ... Read more
What Google’s AI Overviews Guide Actually Says About OptimizationAugust 22, 2026
Google's own July 2026 guide to generative AI search directly contradicts the llms.txt, content-chunking, and AI-rewrite advice flooding the GEO/AEO space. Here's what it actually says.
What Google’s AI Content Policy Actually SaysAugust 21, 2026
Ask five people what Google’s policy on AI content actually says and you’ll get five different confident answers. One says AI content is banned outright. Another says it’s fine as long as you disclose it. A third says there’s a magic percentage — under 30% AI-written, you’re safe. None of them are quoting an actual ... Read more
AI Content Detection Tools: What They Actually Measure and How Reliable They AreAugust 20, 2026
GPTZero, Turnitin, Originality.ai, and Copyleaks all publish confident accuracy numbers. Here's what these tools actually measure, what each vendor claims, and why a well-documented false-positive problem means a detector score should never be the final word.
Best AI Writing Tools for Blog Content: What Each One Actually Does NowAugust 19, 2026
Jasper, Copy.ai, Writesonic, and Surfer have quietly rebuilt themselves around marketing automation and AI-search tracking, not blog writing. Here's what each tool actually does now.
Gumroad vs. WooCommerce vs. LMS: Where Your Digital Product Actually BelongsAugust 18, 2026
Gumroad, WooCommerce, and a dedicated LMS aren't ranked on one scale — each fits a different kind of digital product. Here's how to pick the platform that actually matches what you're selling.
Sponsored By Who? The FTC’s Native Ad Rules and What to Charge for ThemAugust 17, 2026
Sponsored posts need more than the general FTC disclosure rule once they're formatted to read like the rest of the site. The Native Advertising Guide has its own approved wording, its own placement rules, and this covers building a real rate card for retainers, usage rights, and exclusivity on top of it.