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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Set Up SMTP in WordPress So Contact Form Emails Don’t Go Missing

June 24, 2026 by Etienne Basson
How to set up SMTP in WordPress so contact form emails don't go missing

WordPress emails don’t arrive because the server’s PHP mail function is blocked or flagged as spam. Setting up SMTP connects WordPress to a trusted email service that actually delivers your contact form emails, password resets, and notifications.

Categories WordPress Setup

How to Harden WordPress Security After Installation

June 24, 2026 by Etienne Basson
How to harden WordPress security after installation

A fresh WordPress installation has default settings that make it easy for bots to attack. Follow this security hardening checklist after installation to close the most common vulnerabilities before your site goes live.

Categories Website Security

How Much Does It Cost to Build a WordPress Website?

June 24, 2026 by Etienne Basson
How much does it cost to build a WordPress website — domain, hosting, theme and plugin cost breakdown

WordPress itself is free, but running a self-hosted website has real costs. This guide breaks down what you will actually pay for a domain, hosting, theme, and plugins — with realistic figures for a typical small WordPress site.

Categories Website Structure

How to Minify CSS and JavaScript in WordPress

June 24, 2026 by Etienne Basson
How to minify CSS and JavaScript in WordPress to improve page speed

Unminified CSS and JavaScript add unnecessary weight to every page load. This guide covers how to minify and combine scripts in WordPress using Autoptimize or LiteSpeed Cache, with tips on avoiding the common mistake that breaks your site.

Categories WordPress Performance

How to Install and Set Up Google Site Kit in WordPress

June 24, 2026 by Etienne Basson
How to install and set up Google Site Kit in WordPress — connecting Search Console, Analytics, and PageSpeed

Google Site Kit brings Search Console, Analytics 4, and PageSpeed Insights into your WordPress dashboard. Install the plugin, connect your Google account, and all key metrics appear without switching browser tabs.

Categories SEO, Website Analytics

How to Fix WordPress Not Sending Emails

June 24, 2026 by Etienne Basson
How to fix WordPress not sending emails using SMTP authentication

WordPress emails fail because PHP mail() runs without authentication. Install WP Mail SMTP, connect it to Gmail or your host’s SMTP server, and all contact form notifications, password resets, and plugin emails go through reliably.

Categories WordPress Maintenance

How to Point a Domain Name to Your Web Hosting

July 2, 2026June 24, 2026 by Etienne Basson
How to point a domain name to your web hosting — nameservers and DNS setup guide

Learn how to point a domain name to your web hosting by updating nameservers or A records. Step-by-step guide covering DNS propagation, common mistakes, and when to use each method.

Categories WordPress Setup

How to Create and Publish a Blog Post in WordPress (Step-by-Step)

June 23, 2026 by Etienne Basson

A step-by-step guide to creating and publishing a blog post in WordPress — covering the block editor, categories, featured images, permalinks, and mobile preview before you hit Publish.

Categories WordPress Setup

How to Use AI to Write Product Descriptions in WooCommerce

June 23, 2026 by Etienne Basson

Learn how to use AI tools like ChatGPT, Claude, and AI Engine to write WooCommerce product descriptions quickly. Includes prompt templates, editing tips, and common mistakes to avoid.

Categories Artificial Intelligence, Ecommerce

How to Audit and Improve Your Website Content After Launch

July 8, 2026June 22, 2026 by Etienne Basson
How to audit and improve your website content after launch

A post-launch content audit helps you find and fix underperforming pages before issues compound. Here’s how to pull Search Console data, categorise your pages, and improve what isn’t working.

Categories Content Strategy, SEO
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Categories

  • Artificial Intelligence (14)
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  • SEO (40)
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  • Website Marketing (21)
  • Website Monetisation (14)
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  • WordPress Maintenance (16)
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  • WordPress Setup (51)

Latest Posts

  • Illustration for how to add an author bio box in WordPress for SEO and trust
    How to Add an Author Bio Box in WordPress for SEO and TrustJuly 22, 2026
    A visible author bio box builds reader trust and reinforces Google's expertise and trust signals. Here's how to add one in WordPress, what to include, and the mistakes that make a bio box look like an afterthought.
  • Illustration for how to handle client ghosting as a freelancer, showing an unanswered chat message
    How to Handle Client Ghosting as a FreelancerJuly 22, 2026
    Client ghosting is one of the more frustrating parts of freelance work. Here's a practical process for following up, pausing a stalled project, and protecting your time and income when a client goes silent.
  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.

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