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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Create a Robots.txt File in WordPress

May 23, 2026April 4, 2026 by Etienne Basson
How to Create a Robots.txt File in WordPress

Learn how to create and edit a robots.txt file in WordPress, what to allow or block, how it affects crawling, and the common mistakes to avoid on a new website.

Categories SEO

How to Update WordPress Safely (Core, Themes, and Plugins)

May 1, 2026April 2, 2026 by Etienne Basson
How to Update WordPress Safely (Core, Themes, and Plugins)

Learn how to update WordPress core, themes, and plugins safely. This beginner guide covers backups, testing, common risks, and what to do if an update breaks your site.

Categories WordPress Setup

How to Set Up SSL and HTTPS in WordPress (and Fix Mixed Content)

April 1, 2026 by Etienne Basson
How to Set Up SSL and HTTPS in WordPress (and Fix Mixed Content)

Learn how to enable SSL, force HTTPS in WordPress, fix mixed content warnings, and secure your website for visitors and search engines.

Categories WordPress Setup

How to Create a Content Plan for a New Website Using Keyword Research

May 22, 2026March 31, 2026 by Etienne Basson
How to Create a Content Plan for a New Website Using Keyword Research

Learn how to turn keyword research into a practical content plan for a new website. This beginner guide shows how to group topics, prioritize articles, and build a simple publishing roadmap.

Categories SEO

How to Create an About Page for Your Website

March 30, 2026 by Etienne Basson
How to Create an About Page for Your Website

Learn how to create an About page for your website that builds trust, explains who you help, and supports conversions. Beginner-friendly structure and copy tips.

Categories Website Structure

How to Write SEO Titles and Meta Descriptions in WordPress

March 29, 2026 by Etienne Basson
How to Write SEO Titles and Meta Descriptions in WordPress

Learn how to write SEO titles and meta descriptions in WordPress that improve click-through rate, match search intent, and support better on-page SEO without keyword stuffing.

Categories SEO

How to Create an XML Sitemap in WordPress and Submit It to Google

April 4, 2026March 28, 2026 by Etienne Basson
How to Create an XML Sitemap in WordPress and Submit It to Google

Learn how to create an XML sitemap in WordPress, find the sitemap URL, submit it in Google Search Console, and avoid common indexing mistakes on a new website.

Categories SEO

How to Optimize Images for SEO in WordPress

April 15, 2026March 27, 2026 by Etienne Basson
How to Optimize Images for SEO in WordPress

Learn how to optimize images for SEO in WordPress using better file names, alt text, compression, sizing, and featured images to improve rankings and page speed.

Categories SEO

How to Write an SEO-Friendly Blog Post for a New WordPress Website

May 31, 2026March 26, 2026 by Etienne Basson
How to Write an SEO-Friendly Blog Post for a New WordPress Website

Learn how to write an SEO-friendly blog post in WordPress using keyword placement, headings, internal links, images, and clear structure without over-optimizing.

Categories SEO

How to Build an Internal Linking Strategy for a New WordPress Website

May 22, 2026March 25, 2026 by Etienne Basson
How to Build an Internal Linking Strategy for a New WordPress Website

Learn how to plan internal links on a WordPress website to improve SEO, page discovery, and user navigation. Beginner-friendly guide with practical linking examples.

Categories SEO
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Categories

  • Ecommerce (26)
  • SEO (37)
  • Website Design (13)
  • Website Marketing (19)
  • Website Structure (21)
  • WordPress Setup (47)

Latest Posts

  • How to Create a Content Upgrade in WordPress for Beginners
    How to Create a Content Upgrade in WordPress for BeginnersJune 1, 2026
    Learn how to create a content upgrade in WordPress to turn blog readers into email subscribers using targeted bonuses, forms, and follow-up emails.
  • How to Create a Website Brand Voice Guide for Your WordPress Content
    How to Create a Website Brand Voice Guide for Your WordPress ContentMay 31, 2026
    Learn how to create a simple brand voice guide for your WordPress website so your pages, blog posts, emails, and marketing content stay clear, consistent, and professional.
  • How to Design a Blog Post Template in WordPress for Better Readability
    How to Design a Blog Post Template in WordPress for Better ReadabilityMay 31, 2026
    Learn how to design a clear WordPress blog post template with headings, spacing, featured images, author sections, calls to action, and related posts.
  • How to Choose a WordPress Page Builder for Your Website
    How to Choose a WordPress Page Builder for Your WebsiteMay 23, 2026
    Learn how to choose the right WordPress page builder for your website, including ease of use, speed, design control, theme compatibility, and long-term maintenance.
  • How to Scan WordPress for Malware and Clean a Hacked Website
    How to Scan WordPress for Malware and Clean a Hacked WebsiteMay 23, 2026
    Learn how to scan a WordPress website for malware, identify signs of a hack, clean infected files, restore backups, and improve security after recovery.
  • How to Use Noindex in WordPress Without Hurting Your SEO
    How to Use Noindex in WordPress Without Hurting Your SEOMay 23, 2026
    Learn when to use noindex in WordPress, which pages should not appear in Google, and how to avoid common indexing mistakes that hurt SEO.
  • How to Add Canonical URLs in WordPress for Better SEO
    How to Add Canonical URLs in WordPress for Better SEOMay 23, 2026
    Learn what canonical URLs are, why they matter for WordPress SEO, and how to set them correctly to avoid duplicate content and indexing problems.
  • How to Set Up SPF, DKIM, and DMARC for Your Website Email
    How to Set Up SPF, DKIM, and DMARC for Your Website EmailMay 22, 2026
    Learn how to set up SPF, DKIM, and DMARC for your website email so contact forms, newsletters, and business emails are more likely to reach inboxes.
  • How to Do Competitor Research for a New Website
    How to Do Competitor Research for a New WebsiteMay 22, 2026
    Learn how to research competing websites before creating content, choosing keywords, planning pages, and improving your WordPress SEO strategy.
  • How to Update Old Blog Posts in WordPress for Better SEO
    How to Update Old Blog Posts in WordPress for Better SEOMay 22, 2026
    Learn how to refresh old WordPress blog posts, improve outdated content, update SEO titles, add internal links, and keep articles useful for search traffic.

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