A WooCommerce store selling to regular retail customers starts getting a different kind of email: a boutique owner wants to buy 40 units at a discount, a contractor wants a standing account with net-30 terms, a reseller wants prices hidden until they log in. WooCommerce itself has no wholesale or B2B pricing tier built in. Every store handling this runs a plugin for it, and the plugins range from a single free role-based discount to a full B2B operations suite with quotes, tax exemption, and payment terms.
In most stores I set this up for, the mistake isn’t picking a bad plugin. It’s picking a plugin sized for a B2B operation the store doesn’t have yet, or the reverse: outgrowing a free tool that only ever supported one flat discount rate.
This guide covers the free option and four real paid plugins, with their actual 2026 pricing, so you can match plugin scope to what your store is actually doing. If you’re still setting up your product catalog, structuring categories and tags first makes wholesale pricing rules easier to apply in bulk later.
What Each Option Actually Covers
The five real options split into three tiers by scope, not just price:
A single wholesale role with flat or tiered pricing is what a store needs if it has one group of buyers who all get the same treatment. The free Wholesale Suite Lite plugin (20,000+ active installs, 4.8 out of 5 across 545 reviews) covers this: a “Wholesale Customer” role, per-product wholesale prices on simple and variable products, a catalog mode that hides prices and the add-to-cart button until login, and disabled coupons for wholesale accounts. It does not do quantity-based tiered discounts. That’s a premium-only feature.
Role-based pricing with real tiered discounts is where WooCommerce’s own official extensions sit. “Wholesale Prices & Tiered Pricing” (EUR87/year, or EUR139.20 for two years) adds customer groups, quantity-threshold pricing, price hiding by audience, and CSV import/export, but has no native minimum order quantity feature. “B2B for WooCommerce” (EUR156/year, or EUR249.60 for two years) is broader: it actually bundles five separate extensions covering product-level role pricing, cart-level discounts triggered by quantity or cart total, and bulk rule application across categories, not just individual products.
A full B2B operations toolkit is what a store needs once wholesale buyers expect an account, not just a discount. Wholesale Suite’s Premium bundle (USD299/year at the current 50% introductory rate, USD598 at full price) packages five plugins together: tiered pricing, a lead-capture and approval workflow for new wholesale signups, a dedicated order form, Stripe-powered invoicing with net-30/60/90 payment terms, and a quote system with guest sharing. B2BKing runs USD179/year for a single site (introductory, renews at full price after year one), USD249 for three sites, USD399 for unlimited sites, or a USD699 lifetime license, and packs over 130 features into one plugin rather than a bundle, including tax exemption and company-account management alongside the pricing and ordering tools.
Comparison Table
| Plugin | Price (2026) | Tiered quantity pricing | Approval workflow | Payment terms | Best fit |
|---|---|---|---|---|---|
| Wholesale Suite Lite (free) | Free | No | No | No | One flat wholesale rate, testing the waters |
| WooCommerce Wholesale Prices & Tiered Pricing | EUR87/yr | Yes | No | No | Simple tiered discounts, official WooCommerce extension |
| WooCommerce B2B for WooCommerce | EUR156/yr | Yes | No | No | Cart-level and category-wide rules, still official |
| Wholesale Suite Premium Bundle | $299/yr (intro) | Yes | Yes | Yes (Stripe, net-30/60/90) | Full wholesale operation with its own signup flow |
| B2BKing | $179-399/yr or $699 lifetime | Yes | Yes | Yes | Single-plugin B2B toolkit, tax exemption included |
Practical Tips
Start with the free tier if you genuinely have one wholesale rate and no approval process. Upgrading later means reconfiguring pricing rules, but that’s a smaller job than paying for approval workflows and payment terms you don’t use yet.
Check whether your store needs minimum order quantities before picking a plugin. WooCommerce’s own “Wholesale Prices” extension doesn’t include this natively; both Wholesale Suite and B2BKing do.
If wholesale buyers need a standing account with invoicing terms rather than paying at checkout, that’s the signal to move past a pricing-only plugin. Net-30 terms specifically require either Wholesale Suite’s Premium bundle or B2BKing. Nothing in the pricing-only tier supports this.
Common Mistakes
Buying the full bundle before confirming demand. A store with two or three wholesale buyers doesn’t need a lead-capture and approval workflow. Start with tiered pricing alone and upgrade once approval volume justifies it.
Assuming “wholesale” and “B2B” plugins are interchangeable. A wholesale pricing plugin sets discounted prices for a group. A B2B plugin adds company accounts, tax exemption, and often a separate storefront experience. Buying B2B-scoped software to solve a pricing-only problem means paying for and maintaining features nobody uses.
Not checking HPOS compatibility before installing. WooCommerce’s High-Performance Order Storage changed how order data is stored; a wholesale plugin that hasn’t been updated for it can silently break order-level discount logic. Wholesale Suite Premium lists HPOS compatibility explicitly; confirm it for any plugin before installing on a live store.
When a Pricing Plugin Isn’t Enough
If wholesale buyers need their own dashboard, order history, and reordering tools separate from your regular storefront, that points toward a full B2B toolkit rather than a pricing add-on. If they just need a discounted price they can see after logging in, the pricing-only tier covers it at a fraction of the cost. The gap between these two scenarios is usually clear within the first month of taking wholesale orders manually, before installing anything.
None of these plugins solve wholesale logistics on their own. Shipping rules, tax handling across regions, and payment gateway support for invoicing still depend on your existing WooCommerce setup, not the wholesale plugin layered on top of it.
Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.