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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Start a Paid Newsletter with WordPress

June 20, 2026 by Etienne Basson

A practical guide to setting up a paid newsletter on WordPress using MailPoet — collect recurring subscriptions, deliver exclusive issues, and build predictable monthly revenue without a third-party platform.

Categories Website Monetisation

How to Set Up WordPress User Roles and Permissions for a New Website

July 20, 2026June 20, 2026 by Etienne Basson
How to Set Up WordPress User Roles and Permissions for a New Website

WordPress user roles control what each person can do on your site. Here’s how to set them up correctly — and why giving everyone admin access is the most common mistake.

Categories WordPress Setup

How to Create a Content Calendar for Your WordPress Website

July 14, 2026June 20, 2026 by Etienne Basson
How to Create a Content Calendar for Your WordPress Website

A content calendar helps you publish consistently and cover your topics evenly. Here’s how to build one for your WordPress website — no complicated tools required.

Categories Content Strategy

How to Create a Disclosure Page for Your Website

June 20, 2026 by Etienne Basson
How to create a disclosure page for your website

Learn how to create a disclosure page for your WordPress website — what to include, where to put it, and how to meet FTC requirements for affiliate and sponsored content.

Categories Website Structure

How to Use Google Search Console for WordPress SEO

June 24, 2026June 20, 2026 by Etienne Basson
How to use Google Search Console for WordPress SEO

Learn how to use Google Search Console to improve your WordPress SEO — covering the Performance, Pages, Core Web Vitals, and Sitemaps reports, and how to act on the data.

Categories Website Analytics

How to Create a Website Maintenance Plan for a New WordPress Site

July 21, 2026June 20, 2026 by Etienne Basson
How to create a WordPress website maintenance plan

A simple WordPress maintenance plan keeps your site secure, fast, and reliable. Learn what to check weekly, monthly, and quarterly — and which parts you can automate.

Categories WordPress Maintenance

How to Transfer a Domain Name to a New Registrar

June 20, 2026 by Etienne Basson
How to transfer a domain name to a new registrar

Learn how to transfer your domain name to a new registrar without downtime. Covers eligibility checks, unlocking your domain, getting the auth code, and completing the transfer in 5–7 days.

Categories Web Hosting

How to Create a Professional Email Address for Your Website

June 29, 2026June 20, 2026 by Etienne Basson
How to create a professional email address for your website

Learn how to create a professional email address for your website using your domain name. Covers cPanel hosting email, Google Workspace, and Microsoft 365, with setup steps for DNS, MX records, and connecting it to WordPress.

Categories WordPress Setup

How to Set WordPress File Permissions to Improve Security

June 20, 2026 by Etienne Basson
How to set WordPress file permissions to improve security

Learn how to set the correct WordPress file permissions to improve your site’s security. Covers the recommended values for files, folders, and wp-config.php, plus how to check and update permissions via cPanel or FTP.

Categories Website Security

How to Create a Testimonials Page for Your Website

June 19, 2026 by Etienne Basson
How to create a testimonials page for your website

Learn how to create a testimonials page for your website in WordPress. Covers collecting feedback, formatting entries, organising by theme, and linking strategically to improve conversions.

Categories Website Structure
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Categories

  • Artificial Intelligence (14)
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  • SEO (40)
  • Web Hosting (14)
  • Website Analytics (14)
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  • Website Marketing (21)
  • Website Monetisation (14)
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  • Website Structure (24)
  • WordPress Maintenance (16)
  • WordPress Performance (14)
  • WordPress Setup (51)

Latest Posts

  • Illustration for how to add an author bio box in WordPress for SEO and trust
    How to Add an Author Bio Box in WordPress for SEO and TrustJuly 22, 2026
    A visible author bio box builds reader trust and reinforces Google's expertise and trust signals. Here's how to add one in WordPress, what to include, and the mistakes that make a bio box look like an afterthought.
  • Illustration for how to handle client ghosting as a freelancer, showing an unanswered chat message
    How to Handle Client Ghosting as a FreelancerJuly 22, 2026
    Client ghosting is one of the more frustrating parts of freelance work. Here's a practical process for following up, pausing a stalled project, and protecting your time and income when a client goes silent.
  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.

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