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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Add an AI Chatbot to Your WordPress Website

July 5, 2026June 19, 2026 by Etienne Basson
How to add an AI chatbot to a WordPress website using Tidio

Learn how to add an AI chatbot to your WordPress website using Tidio. Step-by-step setup guide covering installation, chatbot flows, Lyro AI, and widget customisation.

Categories Artificial Intelligence

How to Create a Pricing Page for Your Website

July 13, 2026June 19, 2026 by Etienne Basson
How to create a pricing page for your website

A pricing page helps visitors decide quickly whether your service fits their budget. Here is how to structure one that qualifies leads, reduces questions, and converts.

Categories Website Structure

How to Write a Freelance Web Design Contract

June 26, 2026June 19, 2026 by Etienne Basson
How to write a freelance web design contract

A freelance web design contract protects you and your client by defining scope, payment terms, revision limits, and intellectual property before work begins. Here is how to write one.

Categories Freelancing

How to Create a Portfolio Page for Your Website

July 17, 2026June 19, 2026 by Etienne Basson

A portfolio page gives visitors concrete proof of your work. Here’s how to create one in WordPress — what to include, how to structure it, and the mistakes to avoid.

Categories Website Structure

How to Sell Online Courses with WordPress

June 24, 2026June 19, 2026 by Etienne Basson

Learn how to sell online courses with WordPress using Tutor LMS. Set up your course, connect payments, and launch without paying platform fees.

Categories Website Monetisation

How to Create a Custom 404 Page in WordPress (and Why It Matters)

June 19, 2026 by Etienne Basson
How to create a custom 404 page in WordPress

Learn how to create a custom 404 page in WordPress using your theme builder, Elementor, Divi, or the 404.php template file — with practical tips on what to include and when to use redirects instead.

Categories SEO

How to Clear the WordPress Cache (and When to Do It)

June 19, 2026 by Etienne Basson
How to clear the WordPress cache — featured image

Learn how to clear the WordPress cache using LiteSpeed Cache, W3 Total Cache, WP Super Cache, your browser, and your hosting panel — plus when to do a full purge versus a selective clear.

Categories WordPress Maintenance

How to Plan a Website Wireframe Before You Build in WordPress

June 18, 2026 by Etienne Basson

Learn how to plan a website wireframe before you build in WordPress. Covers page listing, defining goals, sketching layouts, and tool selection — step by step.

Categories Website Design

How to Improve Core Web Vitals in WordPress

July 13, 2026June 18, 2026 by Etienne Basson

Learn how to improve Core Web Vitals in WordPress by fixing LCP, CLS, and INP. Covers image optimisation, lazy loading, caching, and reducing JavaScript.

Categories WordPress Performance

How to Add Breadcrumbs in WordPress for SEO and Better Navigation

June 18, 2026 by Etienne Basson
How to add breadcrumbs in WordPress for SEO and better navigation

Learn how to add breadcrumbs to your WordPress website for better navigation and SEO. Covers theme-native options, the Breadcrumb NavXT plugin, template file placement, and how to verify your breadcrumb schema in Google Search Console.

Categories SEO
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Categories

  • Artificial Intelligence (14)
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  • Web Hosting (14)
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  • Website Marketing (21)
  • Website Monetisation (14)
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  • Website Structure (24)
  • WordPress Maintenance (16)
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  • WordPress Setup (51)

Latest Posts

  • Illustration for how to add an author bio box in WordPress for SEO and trust
    How to Add an Author Bio Box in WordPress for SEO and TrustJuly 22, 2026
    A visible author bio box builds reader trust and reinforces Google's expertise and trust signals. Here's how to add one in WordPress, what to include, and the mistakes that make a bio box look like an afterthought.
  • Illustration for how to handle client ghosting as a freelancer, showing an unanswered chat message
    How to Handle Client Ghosting as a FreelancerJuly 22, 2026
    Client ghosting is one of the more frustrating parts of freelance work. Here's a practical process for following up, pausing a stalled project, and protecting your time and income when a client goes silent.
  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.

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