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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Create Evergreen Content for Your WordPress Website

June 18, 2026 by Etienne Basson
How to create evergreen content for your WordPress website

Learn how to create evergreen content for your WordPress website — how to identify timeless topics, structure posts for longevity, build internal links, and refresh content to keep it ranking year after year.

Categories Content Strategy

How to Add Featured Images in WordPress for Better Design and SEO

July 5, 2026June 17, 2026 by Etienne Basson
How to Add Featured Images in WordPress for Better Design and SEO

A featured image controls how your posts appear in blog archives, social shares, and search results. Here’s how to add one in WordPress correctly and avoid the most common mistakes.

Categories Website Design

How to Disable XML-RPC in WordPress to Reduce Security Risk

June 17, 2026 by Etienne Basson
How to Disable XML-RPC in WordPress to Reduce Security Risk

XML-RPC is a legacy remote access feature that ships active in every WordPress installation. Here’s how to disable it and close one of the most common attack vectors targeting WordPress sites.

Categories Website Security

How to Create a Cookie Policy Page for Your Website

June 17, 2026 by Etienne Basson
How to create a cookie policy page for your website

Learn how to create a cookie policy page for your WordPress website — what to include, how to list cookie categories accurately, where to link it, and when a plugin makes more sense than writing it yourself.

Categories Website Structure

How to Accept Donations on Your WordPress Website

July 10, 2026June 17, 2026 by Etienne Basson
How to accept donations on your WordPress website using GiveWP

Learn how to set up a donation form on your WordPress website using the free GiveWP plugin — covering payment gateway setup, form configuration, and where to place your donation page for best results.

Categories Website Monetisation

How to Write Homepage Copy for a New Website

July 16, 2026June 17, 2026 by Etienne Basson
How to write homepage copy for a new website

Learn how to write homepage copy that converts. This guide covers how to structure your headline, sub-headline, calls to action, social proof, and core offer sections so visitors understand what you do and what to do next.

Categories Website Structure

How to Create a Membership Site in WordPress for Beginners

July 4, 2026June 17, 2026 by Etienne Basson
How to create a membership site in WordPress for beginners

Learn how to create a membership site in WordPress using a free plugin. This guide covers choosing a plugin, setting up membership levels, restricting content, and connecting a payment gateway so visitors can subscribe and pay.

Categories Website Monetisation

How to Add Affiliate Links to WordPress

July 18, 2026June 17, 2026 by Etienne Basson
How to Add Affiliate Links to WordPress — featured image

How to manage affiliate links in WordPress using ThirstyAffiliates — from installation and link setup to inserting links into content, configuring nofollow, and getting your disclosure in place.

Categories Website Monetisation

How to Create an FAQ Page for Your Website

July 4, 2026June 17, 2026 by Etienne Basson
How to Create an FAQ Page for Your Website

A practical guide to building an FAQ page in WordPress — what questions to include, how to format Q&A pairs correctly, and how to make the page useful for both visitors and search.

Categories Website Structure

How to Add Google AdSense to WordPress for Beginners

July 14, 2026June 17, 2026 by Etienne Basson
How to Add Google AdSense to WordPress for Beginners

A step-by-step guide to creating a Google AdSense account, connecting it to WordPress using Site Kit, enabling Auto Ads, and getting ads live on your site.

Categories Website Monetisation
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  • Website Monetisation (14)
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Latest Posts

  • Illustration for how to add an author bio box in WordPress for SEO and trust
    How to Add an Author Bio Box in WordPress for SEO and TrustJuly 22, 2026
    A visible author bio box builds reader trust and reinforces Google's expertise and trust signals. Here's how to add one in WordPress, what to include, and the mistakes that make a bio box look like an afterthought.
  • Illustration for how to handle client ghosting as a freelancer, showing an unanswered chat message
    How to Handle Client Ghosting as a FreelancerJuly 22, 2026
    Client ghosting is one of the more frustrating parts of freelance work. Here's a practical process for following up, pausing a stalled project, and protecting your time and income when a client goes silent.
  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.

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