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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Use Heading Tags Properly in WordPress for SEO and Readability

June 17, 2026 by Etienne Basson
How to Use Heading Tags Properly in WordPress for SEO and Readability

A practical guide to using H1, H2, and H3 heading tags correctly in WordPress — covering structure, SEO impact, readability, and common mistakes to avoid.

Categories SEO

How to Migrate WordPress to a New Host

June 24, 2026June 17, 2026 by Etienne Basson
How to Migrate WordPress to a New Host

A step-by-step guide to migrating your WordPress website to a new host with minimal downtime, covering both the plugin method and manual FTP approach.

Categories Web Hosting

How to Track Events and Conversions in Google Analytics 4 for WordPress

June 27, 2026June 17, 2026 by Etienne Basson
How to track events and conversions in Google Analytics 4 for WordPress

Learn how to set up GA4 event tracking and conversion tracking on your WordPress website — enabling Enhanced Measurement, marking conversions, tracking form submissions, and verifying events with DebugView.

Categories Website Analytics

How to Set Up 301 Redirects in WordPress (and Fix Broken URLs)

June 17, 2026 by Etienne Basson
How to set up 301 redirects in WordPress and fix broken URLs

Learn how to set up 301 redirects in WordPress to fix broken URLs and preserve SEO value when pages move or are deleted — step-by-step guide using the Redirection plugin.

Categories SEO

How to Use AI to Generate Images for Your WordPress Website

June 17, 2026 by Etienne Basson
How to use AI to generate images for your WordPress website

Learn how to use AI image generators to create featured images and blog visuals for your WordPress website — with step-by-step guidance on prompting, downloading, and uploading images without any design skills.

Categories Artificial Intelligence

How to Make Your WordPress Website Accessible for Beginners

July 21, 2026June 17, 2026 by Etienne Basson
How to make your WordPress website accessible for beginners

Learn how to make a WordPress website accessible with practical steps covering heading structure, colour contrast, image alt text, form labels, keyboard navigation, and mobile testing.

Categories Website Design

How to Create a Simple Logo and Favicon for Your Website

June 17, 2026 by Etienne Basson
How to create a simple logo and favicon for your WordPress website

A missing logo and blank browser tab icon make any WordPress site look unfinished. This guide shows you how to create a simple logo and favicon using Canva, what sizes you need, and exactly where to upload them in WordPress.

Categories Website Design

How to Design Website Calls to Action for a New WordPress Website

July 15, 2026June 17, 2026 by Etienne Basson

Learn how to design clear website calls to action in WordPress. Improve clicks with better button text, placement, colour contrast, and page flow.

Categories Website Design

How to Set Up a Website Header and Footer in WordPress

June 17, 2026 by Etienne Basson

Learn how to set up a website header and footer in WordPress. This guide covers creating navigation menus, configuring the header for classic and block themes, building a practical footer structure, and applying both sections globally across your site.

Categories Website Structure, WordPress Setup

How to Choose Website Images and Visuals for a New WordPress Website

June 17, 2026 by Etienne Basson
How to choose website images and visuals for a WordPress site

Learn how to choose website images and visuals for a new WordPress site. Covers visual style, image sources, compression, alt text, and common mistakes to avoid.

Categories Website Design
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Categories

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Latest Posts

  • Illustration for how to add an author bio box in WordPress for SEO and trust
    How to Add an Author Bio Box in WordPress for SEO and TrustJuly 22, 2026
    A visible author bio box builds reader trust and reinforces Google's expertise and trust signals. Here's how to add one in WordPress, what to include, and the mistakes that make a bio box look like an afterthought.
  • Illustration for how to handle client ghosting as a freelancer, showing an unanswered chat message
    How to Handle Client Ghosting as a FreelancerJuly 22, 2026
    Client ghosting is one of the more frustrating parts of freelance work. Here's a practical process for following up, pausing a stalled project, and protecting your time and income when a client goes silent.
  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.

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