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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Set Up WooCommerce Emails for Beginners

July 9, 2026July 4, 2026 by Etienne Basson
How to Set Up WooCommerce Emails for Beginners

Set up WooCommerce order emails correctly — enable the right notifications, brand them to your store, and connect authenticated SMTP so they actually reach the inbox.

Categories Ecommerce

How to Use AI to Write FAQ Sections for Your WordPress Website

July 4, 2026 by Etienne Basson
How to Use AI to Write FAQ Sections for Your WordPress Website

Learn how to use AI to research real customer questions, draft accurate FAQ answers, and structure them for both readers and search engines on your WordPress site.

Categories Artificial Intelligence

How to Manage WooCommerce Orders for Beginners

July 4, 2026 by Etienne Basson
Illustration of a package with a confirmation checkmark representing WooCommerce order management

Learn the step-by-step process for reviewing, processing, and completing WooCommerce orders so your store runs smoothly after every sale.

Categories Ecommerce

How to Do a Content Gap Analysis for Your WordPress Website

July 4, 2026 by Etienne Basson
Illustration of a content gap analysis showing a bar chart with a missing content topic highlighted by a magnifying glass

Learn how to find the missing topics, thin pages, and unanswered questions holding your WordPress site back — and turn them into a prioritised content plan.

Categories Content Strategy

How to Add Google Maps to a WordPress Website

July 4, 2026 by Etienne Basson
Illustration for how to add Google Maps to a WordPress website

Learn how to add Google Maps to a WordPress website using a free embed code or a maps plugin, including tips for accurate pin placement and mobile display.

Categories SEO, WordPress Setup

How to Add a Paywall for Premium Content in WordPress

July 4, 2026 by Etienne Basson
Illustration for how to add a paywall for premium content in WordPress

Learn how to add a paywall to WordPress to protect premium content — choosing a plugin, deciding what to lock, configuring the teaser view, and testing access properly.

Categories Website Monetisation

How to Create WooCommerce Coupons and Discount Codes for Beginners

July 4, 2026 by Etienne Basson
How to Create WooCommerce Coupons and Discount Codes for Beginners

WooCommerce includes a built-in coupon system that most store owners underuse. This guide explains how to enable coupons, create discount codes, choose the right discount type, and set usage limits and restrictions to protect your margins.

Categories Ecommerce

How to Reduce Bounce Rate on Your WordPress Website

July 4, 2026 by Etienne Basson
How to Reduce Bounce Rate on Your WordPress Website

A high bounce rate on key WordPress pages means visitors are leaving without taking any action. This guide explains how to find your worst-performing pages in GA4, match content to search intent, improve load speed, and use internal links to keep visitors engaged.

Categories Website Analytics

How to Set Up WooCommerce Product Variations for Beginners

July 5, 2026July 3, 2026 by Etienne Basson
How to set up WooCommerce product variations for beginners — size, colour, and option setup guide

Set up WooCommerce product variations step by step — change product type to variable, add attributes, generate variations, and set prices. A clear beginner guide to selling products with size, colour, and other options.

Categories Ecommerce

How to Block IP Addresses in WordPress to Stop Attacks

July 3, 2026 by Etienne Basson
How to block IP addresses in WordPress to stop attacks — security guide

Block specific IP addresses in WordPress using Wordfence, .htaccess, or your hosting control panel. A practical guide to stopping brute force attacks, scrapers, and repeat offenders.

Categories Website Security
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Categories

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Latest Posts

  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.

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