Step-by-Step Guides to Building and Growing Your Website
Website Analytics covers tracking, interpreting, and acting on data about how a site performs — setting up Google Analytics 4 and Search Console, reading reports without getting lost, and tracking events and conversions.
Beyond setup, it covers tools like Tag Manager, Clarity, and Hotjar for behaviour analysis, and the practical skill of turning numbers into an actual decision rather than just installing tracking and never looking at it again.
Blog traffic growth is invisible without a baseline to compare against. Here’s how to connect GA4 and Search Console, which metrics actually signal progress, a worked example of what a realistic first-year growth curve looks like, and Search Console’s 16-month data ceiling most people never hit until they need it.
Google Site Kit brings Search Console, Analytics 4, and PageSpeed Insights into your WordPress dashboard, and with over 5 million active installs it’s now one of the most widely used official plugins in the WordPress repository. Here’s how to install it, connect each service, and read what it shows.
Learn how to track website performance after launch using Google Search Console and Google Analytics. Covers search visibility, indexing checks, keyword rankings, Core Web Vitals, and content review.
Bing’s ecosystem (Bing, DuckDuckGo, Yahoo, Ecosia) sits at a real, current 7.26% of global search — worth the ten minutes. Plus a safer way to add the verification tag than editing your theme’s functions.php directly.
Using Google Search Console for WordPress SEO, including the real timeline for new data to appear, the 16-month reporting window, and how INP replaced FID as a Core Web Vital.
Learn how to set up GA4 event tracking and conversion tracking on your WordPress website — enabling Enhanced Measurement, marking conversions, tracking form submissions, and verifying events with DebugView.
Hotjar shows you where visitors click, scroll, and drop off on your WordPress website. This guide covers how to install Hotjar on WordPress, set up your first heatmap and recording, and use the data to improve your pages.
Google Analytics 4’s reporting interface takes some getting used to. This guide explains the key GA4 reports — Traffic Acquisition, Pages and Screens, Engagement Overview, and Realtime — and what to actually look at as a new WordPress site owner in the first weeks of tracking.
Setting up Google Analytics 4 and Google Search Console in WordPress gives you the data you need to track traffic, monitor rankings, and fix technical issues. This guide covers creating both accounts, adding them to WordPress, connecting them together, and confirming everything is working.
Add GA4 to WordPress with a few lines in functions.php instead of another plugin — the wp_head hook, excluding your own visits, and the data-retention setting worth changing on day one.