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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Choose Website Colors and Fonts for a New WordPress Website

June 17, 2026June 17, 2026 by Etienne Basson
How to choose website colors and fonts for a new WordPress website

Choosing colors and fonts for a new WordPress site comes down to three colors and two fonts, applied consistently. This guide walks through building a palette, selecting readable typography, and avoiding the mistakes that make sites look unfinished.

Categories Website Design

How to Fix the White Screen of Death in WordPress

June 26, 2026June 16, 2026 by Etienne Basson
WordPress white screen of death - blank monitor with warning triangle

A blank white screen in WordPress is almost always a fatal PHP error from a plugin, theme, or memory limit. Here’s how to find the cause and get the site back online without losing data.

Categories WordPress Maintenance

How to Create a Privacy Policy Page for Your Website

June 16, 2026 by Etienne Basson
How to create a privacy policy page for your WordPress website

A privacy policy is required on almost every website, but writing one doesn’t have to be complicated. This guide shows you exactly what to include and how to create the page in WordPress.

Categories Website Structure

How to Enable Browser Caching in WordPress (Without a Plugin)

June 29, 2026June 16, 2026 by Etienne Basson
How to enable browser caching in WordPress using LiteSpeed Cache or .htaccess

Browser caching speeds up your WordPress website by storing static files on visitors’ devices after their first visit. This guide shows you how to enable it using LiteSpeed Cache or by editing your .htaccess file directly.

Categories WordPress Performance

How to Install a WordPress Plugin Safely (and Delete One Properly)

June 28, 2026June 16, 2026 by Etienne Basson
How to install a WordPress plugin safely and delete one properly — install, activate, configure steps

Installing and removing WordPress plugins correctly prevents most of the problems that slow sites down or cause breakages. This guide covers the full process — installing from the directory, uploading manually, and deleting without leaving a mess.

Categories WordPress Setup

How to Find Your First Web Design Client as a Freelancer

July 2, 2026June 16, 2026 by Etienne Basson
How to find your first web design client as a freelancer — warm outreach, local businesses, and referrals

Getting the first web design client is the hardest part of starting a freelance business. This guide covers practical methods for finding your first clients, what to say when you reach out, and how to avoid the approaches that waste the most time.

Categories Freelancing

How to Set WordPress Permalinks for SEO (and Change Them Safely)

June 17, 2026June 16, 2026 by Etienne Basson
How to set WordPress permalinks for SEO — changing from numeric URL to clean post name structure

The default WordPress permalink structure produces numeric URLs that are bad for SEO. This guide covers how to set the correct structure from the start and how to change it safely on an existing site without losing rankings.

Categories WordPress Setup

How to Repurpose Blog Content to Get More from Every Post

June 24, 2026June 15, 2026 by Etienne Basson
How to repurpose blog content — one post branching into email, social, guide, checklist, and update formats

Writing new posts every week is only one way to grow traffic. Repurposing existing blog content into different formats lets you reach more people with work you’ve already done. This guide covers practical ways to repurpose WordPress blog posts and when each approach makes sense.

Categories Content Strategy

How to Create a Contact Page for Your Website

July 4, 2026June 15, 2026 by Etienne Basson
How to create a contact page for your website — contact form mockup with name, email, and message fields

A contact page that is unclear or overloaded with information loses enquiries at the final step. This guide covers what to include, how to structure it, and the mistakes that reduce the number of people who actually get in touch.

Categories Website Structure

How to Use AI for Keyword Research on a WordPress Website

July 17, 2026June 15, 2026 by Etienne Basson
How to use AI for keyword research on a WordPress website — AI brain and search icon

AI tools have changed how keyword research works — you can find topic ideas, assess search intent, and build content clusters faster than with traditional tools alone. This guide covers how to use AI for keyword research on a WordPress website and how to combine it with real search data.

Categories Artificial Intelligence
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Categories

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  • Website Marketing (21)
  • Website Monetisation (14)
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  • Website Structure (24)
  • WordPress Maintenance (16)
  • WordPress Performance (14)
  • WordPress Setup (51)

Latest Posts

  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.

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