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Etienne Basson

Etienne Basson works with website systems, SEO-driven site architecture, and technical implementation. He writes practical guides on building, structuring, and optimizing websites for long-term growth.

How to Set Up Local SEO for a New WordPress Website

June 28, 2026 by Etienne Basson
How to Set Up Local SEO for a New WordPress Website

A practical guide to setting up local SEO on a new WordPress website — covering consistent NAP details, location-focused pages, Google Business Profile, LocalBusiness schema, and building local reviews and backlinks.

Categories SEO

How to Password Protect a WordPress Page or Post

June 28, 2026 by Etienne Basson
How to Password Protect a WordPress Page or Post

Learn how to password protect any page or post in WordPress using the built-in Visibility settings — no plugin required. Covers the block editor steps, practical tips, common mistakes, and when to use password protection vs private or draft status.

Categories Website Security

How to Set Up Conversion Tracking for a New WordPress Website

July 21, 2026June 27, 2026 by Etienne Basson
How to Set Up Conversion Tracking for a New WordPress Website

Learn how to set up conversion tracking for your WordPress website using Google Analytics 4. Track contact form submissions, button clicks, WooCommerce purchases, and more.

Categories SEO, Website Analytics

How to Promote Your WordPress Content After Publishing

June 27, 2026 by Etienne Basson
How to Promote Your WordPress Content After Publishing

Learn how to promote your WordPress content after publishing so it gets found faster. Covers search engine submission, internal linking, social media, email, and outreach.

Categories Content Strategy

How to Create a Mobile-Friendly WordPress Website

June 27, 2026 by Etienne Basson
How to create a mobile-friendly WordPress website

Learn how to create a mobile-friendly WordPress website — from choosing a responsive theme and setting font sizes to optimising images and testing on real devices.

Categories Website Design

How to Automate WordPress Tasks with AI

June 27, 2026 by Etienne Basson
How to automate WordPress tasks with AI

Learn how to use AI to automate repetitive WordPress tasks — from scheduling posts and generating excerpts to moderating comments and reporting on SEO performance.

Categories Artificial Intelligence

How to Create a Website Style Guide for a New WordPress Website

July 18, 2026June 26, 2026 by Etienne Basson
How to create a website style guide for a WordPress website showing colour swatches

A style guide documents your colour palette, fonts, and button styles so every page on your WordPress site looks consistent. Here’s how to create one in an afternoon.

Categories Website Design

How to Monitor WordPress for Security Threats

July 3, 2026June 26, 2026 by Etienne Basson
How to monitor WordPress for security threats using Wordfence

Most WordPress sites get compromised quietly. Here’s how to set up Wordfence security monitoring, configure email alerts, and catch threats before they cause real damage.

Categories Website Security

How to Create a WordPress Child Theme Before Customizing Your Website

June 26, 2026 by Etienne Basson
How to Create a WordPress Child Theme Before Customizing Your Website

A WordPress child theme keeps your customisations safe when the parent theme updates. Here’s how to create one in five steps — no plugins required.

Categories WordPress Setup

How to Remove Render-Blocking Resources in WordPress

June 26, 2026 by Etienne Basson
How to Remove Render-Blocking Resources in WordPress

Render-blocking resources delay the first paint on your WordPress site. Here’s how to identify them using PageSpeed Insights and fix them with JavaScript deferral, critical CSS extraction, and a performance plugin.

Categories WordPress Performance
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Categories

  • Artificial Intelligence (14)
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  • WordPress Setup (51)

Latest Posts

  • How to Create a Website Conversion Audit in WordPress for Beginners
    How to Create a Website Conversion Audit in WordPress for BeginnersJuly 21, 2026
    A step-by-step guide to auditing your WordPress website for conversions, covering calls to action, forms, page structure, and tracking.
  • How to Use AI to Transcribe Audio and Video for Your WordPress Website
    How to Use AI to Transcribe Audio and Video for Your WordPress WebsiteJuly 21, 2026
    Learn how to use AI transcription tools to turn podcasts, webinars, and video content into searchable, accessible text for your WordPress website.
  • How to monitor WordPress uptime for a new website
    How to Monitor WordPress Uptime for a New WebsiteJuly 21, 2026
    A WordPress site can go offline for all sorts of ordinary reasons, and unless something is actively watching, you usually find out from a customer first. Here's how to set up uptime monitoring properly, including alerts, check intervals, and a response plan for when something breaks.
  • How to set up auto-renewal for your hosting and domain
    How to Set Up Auto-Renewal for Your Hosting and DomainJuly 21, 2026
    Losing a live website to a missed domain or hosting renewal is entirely avoidable. Here's how to switch on auto-renewal for both, add a backup payment method, and set a manual safety-net reminder in under ten minutes.
  • Illustration for a guide on creating a WordPress website backup schedule
    How to Create a Website Backup Schedule in WordPressJuly 20, 2026
    A backup you haven't tested, running on a schedule you haven't checked, isn't a safety net — it's a guess. Here's how to set up a WordPress backup schedule that will actually save you when something breaks.
  • Illustration for a guide on auditing and removing unused WordPress plugins and themes
    How to Audit and Remove Unused Plugins and Themes in WordPressJuly 20, 2026
    Every unused plugin and theme sitting in your WordPress install is a security risk and a performance drag. Here's how to find them, decide what to keep, and safely remove the rest.
  • How to set up WooCommerce product categories and tags for beginners
    How to Set Up WooCommerce Product Categories and Tags for BeginnersJuly 20, 2026
    A practical guide to structuring WooCommerce product categories and tags — the difference between them, how to set each up, and the mistakes that turn a store's navigation into a mess.
  • How to manage guest contributors for a WordPress blog
    How to Manage Guest Contributors for a WordPress BlogJuly 20, 2026
    A practical guide to bringing outside writers onto a WordPress blog safely — from setting up the Contributor role to running a review workflow that keeps quality and your voice consistent.
  • Illustration of grouped product boxes representing a WooCommerce product bundle
    How to Create Product Bundles in WooCommerce for BeginnersJuly 19, 2026
    WooCommerce doesn't bundle products with combined pricing out of the box. Here's how to set up real product bundles — fixed or flexible — with the right plugin, pricing, and stock behaviour.
  • Illustration of a price tag with a dollar sign, representing selling a WordPress website
    How to Sell a WordPress Website for the Best PriceJuly 19, 2026
    Selling a WordPress website means more than agreeing a number with a buyer. Here's how to value the site properly, protect the sale with escrow, and hand over the domain, hosting, and accounts without losing rankings or traffic.

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